Reach the people who will comply with Brazil’s carbon market, in an editorial space that stays independent.
ESG Minute follows Brazil’s regulated carbon market (SBCE, Law 15,042/2024) in English and Portuguese. Its core is the SBCE tracker, which lists each regulatory act with its status, date and a link to the primary source. In English we also publish Methodology Watch, short reference pages on carbon crediting methodologies relevant to Brazil.
Who we write for
- Environment, compliance, legal and government affairs professionals at companies that will be regulated under the SBCE.
- Law firms, inventory and MRV consultancies, validation and verification bodies and carbon project developers.
- International readers following Brazil’s carbon market and crediting methodologies.
Formats
Tracker sponsorship
“SBCE tracker, sponsored by [your brand]”: one line at the top of the tracker and in the newsletter footer. Exclusive by category.
Newsletter sponsorship
Lead sponsor of one issue, or an exclusive monthly package of 4 issues.
Sponsored explainer
An educational piece in English or Portuguese, always labelled as sponsored at the top.
Founding sponsor
3 places, one per category (law firm, SaaS or MRV, developer or market infrastructure). Package agreed by email; the tracker line alone is US$ 89 per month at launch pricing.
Launch pricing
| Format | Launch pricing |
|---|---|
| Sponsored article (labelled at the top) | US$ 59 per article |
| Newsletter sponsorship (Radar SBCE) | US$ 29 per edition |
| “Brazil SBCE Tracker, presented by [your brand]” | US$ 89 per month, no minimum term |
These are launch prices for a publication that is still building its audience. Every paid link uses rel="sponsored" and all paid content follows the sponsored content policy below.
Numbers
We publish measured numbers only, each with its collection date. They are the numbers of a publication that is still being built, and we say so. See the media kit (printable, save as PDF from your browser).
Sponsored content policy
- Editorial independence. Sponsors do not review, approve or veto any editorial content, including the SBCE tracker and Methodology Watch.
- Visible label. All paid content carries “Sponsored by [brand]” at the top, before the first paragraph.
- Paid links. Every paid link, including the sponsor link in the tracker slot, uses
rel="sponsored". - Primary sources. SBCE acts are shown in detail only with a link to the primary source and the date it was checked. No sponsor changes that.
- Environmental claims. Sponsored content making sustainability claims requires publicly accessible substantiation.
- Who we do not accept. Verra and Gold Standard do not sponsor pages that assess their own methodologies. We do not accept sponsorship that depends on favourable coverage, or unlabelled content.
- Right to refuse. ESG Minute may refuse or end a sponsorship that conflicts with this policy or our Editorial Policy.
Contact
Write to contato@b21.digital with “Advertise” in the subject line, or use our contact page. We reply personally.